I’m starting to get the hang of these PGA professional interviews. There is so much I want to know about Jason Helman. Where do we begin… well, let’s start with your career of choice? What made you want to get into golf?

Well, I wasn’t really sure what I wanted to do after graduating high school but in 1991 I tripped across an advertisement in Golf Digest for the San Diego Golf Academy, now the Golf Academy of America offering a degree program.  I was already working at a resort that owned a course and I was helping manage the day-to-day operations so, I figured I would turn pro. The program and education I received was phenomenal. I still have many of those relationships today.

You are all over Twitter. Did you enjoy 7 Nights At The Twitter Academy?

I’m very active with social media; I really enjoy Twitter. It has led me to some amazing people in the golf industry such as John Graham and Jason Sutton to name a couple… and the rest of the 7 Nights At The Twitter Academy team.

The Project – “7 Nights At The Twitter Academy” that I developed and put together involved an entire team of people. Rob McGill, Sara Dickson, Jason Sutton, Andrew Marr, Kirk Oguri and Dennis Sales. I came up with the idea after hearing an ad for the Golf Channel’s preview and thought to myself why don’t we do this on Twitter? So, I recruited 7 Coaches from across North America, put a few movie trailers together for the show, sent them the agenda and we were off producing and tweeting about it.  It wasn’t really to rival the Golf Channel; they have a slightly larger budget than us but it was a huge success. We managed 1,719 video views in total for the first week by just posting the unlisted videos on Twitter. In the second week, we blew the videos up on our blogs and Facebook pages and the views tallied up to 2,485. This was kind of a social media experiment as well, to see just how and what works best to get our message out to our clients, golfers and fellow professionals. The videos will be public very soon.

You said “take the “hit” out of the chip” in your video from 7 Nights At The Academy. Past watching the video, what exactly does taking the “hit” out of chip do?

Over the past 19 years I continuously see people trying to make a full golf swing within their short game in an abbreviated, often, inconsistent tempo. They get to the top of a back swing, then they realize they’ve gone too far back, slow down as a reaction then speed up at the bottom. Instinctively, they use their hands and wrists as leverage, to gain speed after they’ve slowed down which turns into more of a “hitting” movement as the majority of the rest of the body has ceased to engage, or essentially stops. If I can get players to use their body parts in the correct sequence they will be able to achieve more solid shots versus this type of segmented motion.

Wait a second… you were the 2010 PGA of Canada Teacher of the Year? That’s pretty sweet. Did winning that affect your lessons at all? How did they deliver the news?

Yes, I was much busier this year and I have a lot of new customers. I got a phone call on a Monday night in February. I was grocery shopping and I almost didn’t answer the call as it was only a 5 digit number that showed up on my mobile, so I thought it was a telemarketer, but, luckily, I picked it up anyway, on the other end was the PGA of Canada President, Glenn Cundari. He was happy to advise me that I had won the coveted award. We had a brief chat, I thanked him and the selection panel and had to sit on it for 7 days until they released their press release which actually gave me time to do my own as well, then of course straight to the social media platforms. I was allowed to tell a few people so of course I called my parents up and texted a few close friends immediately.

By the way, I like that belt buckle.

Thanks; gotta represent. Callaway has been great to me.

Not too many left-handed players out there. Is it weird hitting from the other side of the ball? (I’m right handed… if you couldn’t tell!)

Actually, in Canada this isn’t as much of a rarity as it is in the USA. Our past time is hockey and the majority of players are left-handed and the motion or movement simply carries forward into golf for the most part; it’s in our DNA. But golf is booming here. I read an article this summer that stated more people in Canada play golf than they do hockey. 7 out of 10 times I get the old joke, “Oh you stand on the wrong side of the ball.” So, whenever someone let’s me know that I’m on the wrong side of the ball. I’m quick to call them out and ask them how many right-handed Masters champions from Canada are there? “Pardon,” did you say, “None. I think it is you that is on the wrong side of the ball,” with a small chuckle and grin. Although, I find it way easier to teach right-handers as I can stand opposite them and they can mirror me. I have a great title for my book that will hopefully be finished soon that will touch a little on this issue.

Callaway hat… Callaway shirt. Let me guess… they sponsor you?

Callaway has been very supportive. I’ve been with them for the last 5 years. Thanks to Scott, Preben, Tally and Barry. I hope I can do more with them. I would love to do a series of instructional videos in the future. Cross your fingers.

Where are you originally from?

I was born in Ottawa and then we moved to a very small town called Westport where I grew up. Population 700 at the time.

Tell me a little bit more about Tip It Up Golf Talk Radio.

I did a few radio shows as a golf insider but found it starting to get tough to stay in the media spotlight, so I figured I’d start my own radio show. It’s fun and I do it all from my home office, wait, I mean in a big radio studio. (Laughs.) I defer and bow to the power of my Mac. I choose the people I want to interview. All the shows are pre-recorded a couple of days ahead, so they’re “live to air”. I have a lengthy list of contacts and respected people within the industry and try to align myself with people that are willing to reciprocate in building our brands or businesses together. I’m going to start uploading them to iTunes very soon.

I would love to be on that show! Anyway, I’m looking through your blogroll… there are some pretty great blogs on there. I LOVE  John Graham’s blog. Do you read all of those on a regular basis?

I’m happy to give some blogroll love. If you’re listed on my blogroll it’s a huge sign of respect, admiration or in some cases reciprocation. John is a great guy. I’m happy to call him more than just my colleague; he’s my friend, and we did an AimPoint Technologies clinic together this year. It was the first one ever to be scheduled in the Toronto area. I try and read as much as possible, but as you know, “content is king”, so I’m fairly busy with my own projects trying to keep up with the Jones’ so to speak or the Graham’s and Guru’s in this case (wink, wink!)

Starting with your driver, what’s in your bag? I even want to know what golf ball you play!

Well, of course you’re going to see a little Callaway represented here:

• Driver – Callaway RAZR Hawk 9.5 Tour (with an Accra M5 S3 Dymatch (75g) shaft)
•  3W – RAZR Hawk Tour (with an Accra Accra M5 S3 Dymatch (85g) shaft)
• 2H – Diablo hybrid (18 degree) (with an Accra Accra M5 S3 Dymatch (95g) shaft)
• 3 iron – RAZR X Forged Cavity – KBS – Xflex
• 4 – PW – RAZR X Tour Prototype – KBS Xflex
• SW (56) – 10 bounce & LW (60) 8 bounce – Jaws X-Series – KBS Hi-Rev shafts
• Putter(s) – Odyssey Black Series #1 Wide or #2
• Ball – Callaway Tour iS

What’s your favorite golf course? You are NOT allowed to say Wyndance G.C.

Well, that’s good this opens it up to North America. I was narrowed down to Canada on the Morning Drive when Erik light heatedly jumped on me for picking my own course. It really is a tremendous test and property that Mr. Greg Norman sculpted together. Okay, I will have to go with the Olympic Club in San Francisco. A friend of mine was an assistant there and I was fortunate to play both courses. The Cliffs course is probably the most fun par 3 course that I’ve played in the world. I actually had so much fun I played it again… picture perfect ocean views, double tees and double greens; it was a cool experience.

If you meant in Canada, I will go with Bigwin Island Golf Club, a Doug Carrick design fun to play and from a picturesque standpoint it’s amazing. The National Golf Club of Canada for the tougher test of golf; it’s been ranked #1 for I don’t know how many years.

Speaking of Wyndance, do you get to play a lot of golf being the Director of Instruction?

It depends. As you know it’s a short window here in Canada to earn revenue. I try and play in as many men’s nights at the club as possible. I look at that day as my day off. I guess I probably play about 20 full rounds a year with some late evening 9 hole rounds here and there. For the most part I spend the majority of my time coaching.

Let’s say I wanted to book a lesson with you. What’s that first lesson like?

Well, I would let you know that I don’t teach “lessons”, I provide “coaching sessions”. This concept or paradigm shift has to change for golfers. People need to understand that taking a “lesson” really isn’t going to make much of a difference in their game.  I’m trying to get golfers to comprehend that they should be adopting a coaching model.  I recently wrote a practice article that will be out this season that discusses a similar comparison to this concept. I will not be offering a single session option this year within my academy.

As for your first coaching session, firstly there’s an intake form for you to fill out and then we do a short interview with a series of questions pertaining to how long you’ve played, short term goals, self correction attempts, pertinent injuries, and other questions that I routinely go through to interact and engage with the student. We then move onto a short athletic screening followed by the student showing me their current talent level.  I usually have them hit six shots.  After that I have a pretty good idea of what direction I want to go with the student. Depending on what we’re doing I will sometimes have a fun little match against them at the end of the session.

 You are all over the place… you were recently on Golf Channels hit show the “Morning Drive”. I LOVE those guys. What was that experience like? (I feel like I’m interviewing a celebrity here!)

I graduated from the Golf Academy of America and came down to speak for about 6 hours to 6 individual classes. We parlayed it into a couple of other visits to ESPN Radio and the “Morning Drive” was certainly a highlight of 2011 without question. The people at the Golf Channel were awesome! I was kind of nervous, but simply tried to think that I was just sitting down with the guys talking golf.  I’ve been on TV before but they advised me I was giving a tip about an hour before the show when I was sitting in the green room. The studio is very small; it’s definitely not super safe to swing a club. So, with the “safety first” mentality, I decided on a short game bump and run shot so we didn’t take out a flat screen.  Everyone was very friendly and accommodating they made me feel just like I was part of their team and wow did 6 minutes go by fast… seemed like 30 seconds. I hope I get to do it again. We’ll see.  I’m working on that celebrity status. One of my goals in life or golf is to leave a long lasting memory on the sport and be one of the most prominent teachers to ever come out of Canada. It’s a process but I will get there.

What’s the Digital Golf Coach?

This is a new piece of equipment that I’m going to start training my athletes with. It can do a variety of things that I know will assist players in developing skills faster. It helps with developing putting feel as well as sequence or pattern training in the swing. You can use it to train with specific clubs, positions and/or swing techniques, and practice rhythm and tempo with the metronome functionality or play a practice round with it to capture the data and come up with real raw data of what you do during a round versus what you accomplish on the range range. It also has the ability to upload the data to a digital web portal for the coach to analyze the information even if he/she wasn’t present during your practice. Through the use of more advanced software on the portal, the golfer can see his or her swing through 3D animations. No doubt, It has a cool factor but the information it provides the golfer will far outweigh that in results.

You are a member of the Golf Business Network. How has being affiliated with those guys helped you grow as an instructor?

The Golf Business Network is an organization that specifically identifies the necessities required for specific categories of the golf industry and they provide valuable information and seminars that help members of those specific categories grow or develop their business model.

Will we see you at the 2012 PGA Merchandise Show?

You bet! I will also be there for the #tweetup #2012!

You look good in green… nearly all of your magazine covers you’re wearing a green shirt!

Thanks… I’m not even Irish! (Laughs.) I’m of Scottish/German heritage. It wasn’t really feasible for me to fly down to Florida for the last cover so we got approval from a previous shoot to use those photos. I have a running joke with one of the girls (Sarah) that I used to work with at the club that I wore it just for her because she likes lime green shirts on me too. I sent her a couple of signed copies just for fun. I guess I’ll have to do another photo shoot with some new headshots.

You have a degree in Professional Golf Management. Where did you go to school? Did you play golf in college?

I had originally been accepted to a couple of universities here in Canada to play football and go through to be a school teacher. I was a quarterback but certainly had the foresight to see what the future might offer given my size, 5’9, 185, quick with a good arm but also a realist. I was more the Doug Flutie style but I could see the forest through the trees. So, I took a year off and figure out what I wanted to do in life. I saw an ad in Golf Digest as mentioned above and I chose to attend The Golf Academy of America and choose golf as my passion to follow.  It was a great experience and if anyone wants to get into the golf business I would recommend they enroll in this program. I learned and gained so much from the instructors and coaches at this college. Brad Turner, Charlie King, and the late Coach Conrad Rehling were all mentors to me in a variety of facets that relate to the industry.

What does being a class “A” member mean?

In my opinion, becoming a Class “A” Member of the alliance of PGA’s certainly proves that you were willing to complete a program and achieve a higher education in industry knowledge. An apprentice in any trade always strives to complete the set program, it provides the ability to earn more money, earn higher job positions, gain a certain amount of respect and support within your industry as a member of the organization. Here in the PGA of Canada we have candidates for Membership and Assistants, once you earn your Class “A” certification you become an official member of the association.

There are a LOT of great PGA teaching professionals out there. Putting the top 100 list aside, who is the best teacher in the world?

That’s kind of a loaded question. There are a number of them that are great marketers and brand builders. I don’t really favorite one teacher over another. I think the best teacher in the world is the one that can communicate, bond, build relationships, develop and present clear concise concepts and information to their students in a fun, creative learning environment so that we can continue to grow the game and our students continue to love the game.

What does it take to hold PGA TOUR credentials? Do you have to apply for that every year?

The tour sends them to you every year but you have to have a player on the PGA, Nationwide or Champions Tour that you work with. Yes, your player applies for them every year and signs off on the paper work to the tour headquarters and they issue your new one.

Speaking the TOUR, what player(s) have you worked with on TOUR? Do you follow them to events or just coach from home?

I’ve worked with several players over the years. Tyler Martin, Bryn Parry, Keith Nolan, Sara Brown, Alana Johnson, Seema Sadekar, Stacey Bieber and Rebecca Lee Bentham to name a few. And it depends… I’ve traveled regionally if their close by the area or they’ve flown me to events such as US Open Sectionals or other big events. I also Skype with them, usually just to share lots of positive thoughts and re-assurance as well as Facebook, Twitter or the old school text message. But, nothing is better than being there for the hands on experience if it’s cost feasible.

Calling text messaging old school… I love it! You are all over social media outlets… you even blog. In your opinion, how has that changed the way your business operates? How has the Internet changed the face of the golf industry?

Well, if you’re not participating in the social media arena in this day and age, you’re in the dark ages. I’ve set aside time every Monday morning during the season to accomplish or keep up with this side of the marketing/communication or attend to new business. As for changing the industry, there’s a lot more information out there for golf that’s for sure and if you’re not one of the people presenting or engaging the very people that are seeking the information I’m afraid you’re going to be left behind.  The customer will simply seek out other information providers and your potential client may have just clicked on your competitor’s site.

I know you have a Swinkey… what color? Mine’s pink!

Mine is tile wrapped with my company logo. Are you surprised? I didn’t think so. (Laughs.)

Do you listen to music when you practice?

I don’t listen to music when I practice. One would have to have enough time to actually practice for me to do that. My “to do” list is way too long. I probably had 2 quality practice sessions last season where I actually had the opportunity to focus.

What’s a lesson (coaching session) with you cost? Do you set your prices, or does the facility? 

As mentioned earlier, I won’t be offering any lessons. If someone wants a single it will probably be something like $250/hour for a couple of reasons. One, I’m not interested in teaching one off band aid sessions and it’s my objective to steer people to a learning/coaching model. My coaching plans will be 3 Month, 6 Month or 12 Month plans. I set my own pricing according to the other facilities within the current model of the club and other pros in the area. You get what you pay for in this world.

Do you do playing lessons?

Yes, more and more people are finally finding that these are more beneficial than range practice. I find myself coaching more on the course than on the range every year. This is where the game is played and this is where people should learn after they have developed some of the skill sets we worked on or patterned.

You are a pretty active member of the Business of Golf Instruction on Facebook. Have you learned anything in the group? What value do you see in sharing all of that information?

I really like that group. Most of the people that participate are friendly and willing to share their ideas. I try and help as much as possible where I can in expressing some of my experiences over the years and hopefully some of the group members can benefit from that knowledge. I have learned a few things and tried to incorporate some of those ideas into my business in order to grow my customer base as different things work better for certain demographics.

What’s next for Jason Helman… what does 2012 have in store for you, your golf game, and for Jason Helman Golf?

Well, 2012 got off to a good start. I was named to the Top 50 US Kids Instructor Honorable Mention worldwide list and while this is certainly an achievement being one of the few Canadians named to this list, I’m still striving for the top. So, one of the goals for next year will be to move up a list to the US Kids Top 50 Teacher List. I have a number of things/goals to accomplish for 2012, setting up a school in the USA and China, finish and launch my book, do another episode of “7 Nights At The Twitter Academy”, attain a couple of more tour players, attend a couple of trade shows, booking some corporate outings, the PGA of Canada Coach of the Year award is on my radar, try and line up some speaking engagements for social media and instructor business development.

I will shut up now… but I could talk to you all day buddy! Thank you so much for taking part in this. That was a lot of fun. In all of the interviews that I do, I always give the artist the last word. Go.

I’m sure we’ll have lots of time to chat at the tweet up and PGA Merchandise Show. I had a great time and thank you for the support. If any other professionals would like to partner up with a clinic or school I’d be happy to join forces. Having said that if any fellow professionals require any opinions or assistance I have an open door, open contact policy, feel free to drop me a line. #howgolfprosroll

Click here to “like” Jason Helman Golf on Facebook

Click here to follow Jason Helman Golf on Twitter.

Click here to watch Jason Helman Golf on YouTube.

Not sure if you have had a chance to check out the blog, but I have interviewed over 350 bands and DJs from all over the world. Recently I decided to get into PGA teaching pros. Made sense! Anyway, this is a new concept for me… I am glad to have you on board. Have you had a chance to look at any of the other interviews I have done with PGA guys?

I have checked out your interviews with quite a few of the PGA pros; exciting stuff. I am glad I can be a part of it. Thanks for bringing me this opportunity!

My pleasure! You are an Indiana boy… where are you originally from?

I am originally from Evansville, Indiana. I spent the first 23 years of my life growing up there and then going to the University of Evansville for 4 years. Then I moved to Orlando about 8 months after graduating and haven’t looked back!

You teach at two clubs, one in Ohio and one in Arizona. Tell me about the two places you teach. Do you prefer one club to the other?

They are both higher end private clubs. My club in Cleveland, Beechmont Country Club, has close to 400 golfing members, so it is very active. Mirabel in Scottsdale is a little more laid back, but I think that has a lot to do with it being more of a vacation spot for the members in the winter months. Most of the members there live somewhere else during the summer. As far as preferring one over the other, they both bring about different challenges and excitement.

How do you go about that… working at one club in the winter? Are both clubs aware and OK with you doing that?

Yes, both clubs know that I travel from one place to the next. I don’t know if you’ve ever been to Cleveland, but you are lucky to get 3 months of good weather. So for me to stay there past the summer season would make it difficult for me to be successful as an instructor. Therefore, my contracts are structured for 5-6 months at each place and it actually works well for both the clubs and me.

You recently launched a new website. It looks great by the way. Is that your first site?

It’s my first site. I worked with IMAVEX and they did a great job on the new site!

You and I will be working together to build your brand a little bit too. Part of that is a Facebook/Twitter/YouTube campaign. Are you excited to share all of your thoughts with the world on these social media channels?

I am very excited! Most of that is new to me, but putting it all together has been fun while also challenging work. I look forward to seeing how much it grows and helps build my brand.

Tell me about your relationship with top 100 teacher Rick McCord.

Rick has been my mentor for the last 8 years, and no doubt I would not be where I am in my career without him. I began working at Orange Lake Resort where he has his academy back in 2004. My passion was in teaching, so I interviewed with him to see how I could get involved with his academy. I spent a lot of time watching Rick teach that first year, and fortunately he allowed me to do so. When you get to see a top 100 teacher give lessons on a daily basis you can improve as an instructor in your own rite very quickly. I was fortunate enough to be at an academy where the top 100 teacher is there on a daily basis, and not only that, but works with his staff to help them in their own careers. Rick helped me expand my career into Cleveland and now Arizona as well. We have become great friends through the years, and we still talk golf and golf swing on a regular basis to this day.

Did you play high school and college golf?

I started playing golf when I was 14 as a freshman and I was not good! However, I fell in love with the game, and by my junior year I was the best player in the city. I had options to walk on at some big schools, but decided to take a scholarship to my hometown university. I knew I would be able to play immediately at the Division I level there, so I couldn’t pass it up.

Do you still get to play a lot? I know some teachers who never play!

Define a lot… (Laughs.) I definitely play and make it a part of my business and profession to ensure that that stays a part of my practice. I love to compete, so I play in quite a few tournaments when I can, mostly in the summer months.  However, even if didn’t like to play in tournaments, I believe that actually playing the game of golf is so important to any golf professional’s business. It’s a shame to see golf professionals get into this business and fall into the traps of being inside behind a desk or computer all day. There are a lot of pieces to the golf business, but to me the most important pieces will always be teaching and playing.

I am sure you have played some pretty sweet golf courses… what’s your favorite golf course?

This is always a tough one for me. I tend to enjoy different things about many courses. Pine Valley is awesome and there is a lot more to it than just the course that makes it cool. Philadelphia Cricket Club and Caves Valley near Baltimore are also near the top of my list.

Starting with your driver, and working your way through the golf ball, what’s in your bag?

Taylor Made Everything!

• Driver – R11 10.5
• 3 Wood – R11 15 deg
• 5 Wood – R11 19 deg
• TP Rescue 2011 23.5 deg
• 4-PW – R9 B’s
• Wedges – 54 deg and 60 TP
• Putter – Rossa Daytona
• Golf Ball – Penta

How does being the Director of Instruction differ from being the head golf professional?

As the Director of Instruction, I am in charge of directing the entire teaching program at my clubs. Therefore, I coordinate clinics, golf schools, junior programs, and any packages or programs that we may have at the club. My sole responsibility is making sure the members are happy with the teaching program and the instruction that they are getting while also coming up with new creative and innovative ideas to present to them. As a Head Professional, you are much more in charge of the day to day operations of the club. The HP has a staff that he is in charge of; he has tournaments to run, and members to satisfy with everything from merchandising to pace of play.

Let’s say I schedule a lesson with you. What’s that first lesson look like?

It depends on the person. I’m not a method teacher, which means I don’t have a script that I go through with every person the same way.  I don’t believe in teaching everyone the same thing because everyone is different. I really believe that getting to know your students personality is important. Therefore, my lessons begin with asking questions. You can find a lot out about your students just by talking to them. Everything from what they are working on, to what they think they are doing in their swings. It’s important to understand your student and what type of a player they are before you can build a program for them. It’’ vital to understand their commitment to practice and the time they are going to put into improving before you begin working on them as well. I don’t believe you should expect everyone to work as hard as a tour pro or to be as talented as one. Therefore, I am going to structure the amount of changes we make based on a number of factors, including coordination and ability, as well as their time commitment.

Do you watch much golf on TV? I am the biggest Tiger Woods fan… who is your favorite player?

When I get the time I do try to stay up on what is going on with the PGA TOUR. Growing up I was a huge Fred Couples fan and then David Duval as well. Recently, I enjoy watching Dustin Johnson; just wish he would learn to putt!

Do you do playing lessons?

Absolutely. It can be difficult when the courses are busy in prime season, but that is the best way to really get your students to learn and improve. I tell my students that if we are spending a multitude of lessons on the driving range then we are not moving in the direction I would like to go. It always depends on each individual player, but I like to get them comfortable with an improving swing thought, and then move to the short game and on course. Most people think that to get better they need to improve their swing when actually you can improve most players’ game and scoring just by progressing in the short game and on course strategy.

What’s the lowest score you have ever shot?

In college, I shot a 60 in a qualifying round at a very easy public course. Most recently, I had a very streaky summer in 2010 where I shot a couple 63s and a couple 64s in tournaments which is always nice.

Let’s say I want 10 more yards off the tee. In 140 characters or less (thinking Twitter over here) what would you suggest?

Focus on hitting it more solid.

You are a member of the Golf Business Network. How has that helped you grow as a teaching professional?

I’ve only been a Golf Business Network member for less than a year, but it definitely gives you the tools you need to be connected in the golfing world. GBN is also committed to keeping their network small enough to where each individual can benefit from personal service which is nice.

There are four majors on the PGA TOUR… which is your favorite to watch and why?

The Masters. They each bring something special to the table, but I’ve been to Augusta and the place is incredible. I can’t describe it, but if you are a fan of golf you have to find a way to go.

Most PGA teaching professionals share lesson rates. Are your lesson rates public? Do you set those or does the club set them for you?

My lesson rates are advertised at my clubs, but are not posted on my website. If someone wants to take a lesson, I want them to take a lesson from me because they liked my philosophy or were recommended to me by someone, not because I charge less or more than someone else. I determine what I charge for instruction, but there is some discretion that I use since I am working at a private club and my job is to service the membership.

Let’s go back to the top 100. In your opinion, who is the best PGA teaching professional? You are not allowed to say yourself!

That’s such a difficult question. I’ve seen a lot of great instructors out there and I’ve seen a lot of bad ones. The top 100 list is very political and in my opinion does not represent the best 100 teachers in America, and a lot of people would agree with that. To me, Rick McCord embodies what every instructor should be. His expertise has taught the touring pro, but also is able to “dummy” it down for the average golfer. I believe he has the longest tenure on the top 100 list, which is saying something.

It gets hot in Arizona. Do you ever get sick of the heat?

Fortunately, I leave Arizona in late April before it gets crazy hot. However, I’d rather endure extreme heat than extreme cold. You can’t play golf in the snow!

Taylor Made has a white driver. Have you tried to hit that thing? No way you can stay comfortable over the ball!

Yes, I have tried and succeeded! The R11 is in my bag and is the best driver I have ever hit. Honestly, the color never was an issue. As a golfer, you begin to get used to your equipment. I remember when the titanium drivers first started coming out and they kept getting bigger and bigger. At first, I was like how can you hit these things, they are so big!  Now, if I see an old Big Bertha it’s the size of my 5 wood!

You are in Arizona during the Waste Management event at TPC Scottsdale. Do you go to that every year?

Well, last year was the first I was here during the tournament, but I did go. We sat on #16 for a while, and actually saw the first hole in one they have had on that hole in 6 or 7 years I think… pretty cool.

Do you think Tiger will break Jack’s record?

If he stays healthy, then yes. But I am a lot less sure about it now than I was 3 years ago. I do think he will return to Tiger form next year and I actually just wrote an article about this for my website!

On Facebook, there is a group called the Business of Golf Instruction. The idea behind this group is to share information from one pro to the next. What are your thoughts on sharing information? Have you seen a lot of benefit from being involved with that group?

I’ve just joined the group so I haven’t gotten involved a whole lot yet, but I have already made some connections and can see that it will be very beneficial in the future. As far as sharing information, I’ll never understand instructors who are too insecure to share information. I love to hear what others have to say about the golf swing and the business, and I hope they enjoy what I have to say as well. I believe networks and groups like this are what will help improve and grow the game.

I like to listen to music when I practice. Do you listen to tunes while you practice?

I’d like to, but when I’m practicing it is usually in between lessons and near members, so I don’t think it’s very professional to tune them out when they are around.

Have you ever had a hole in one?

NEVER!

2012 is here. What does the New Year have in store for you?

Well, I’m excited about my new website and being able to bring some of my ideas and talents to the public!

Will I see you in Orlando at the PGA Merchandise Show?

No. I am just too busy in late January to be able to miss a few days. That is the heart of the winter season in Arizona!

Jason, I could ask you questions all day long. I appreciate you taking the time to sit and chat. In all of the interviews that I do, I always give the artist the last word. Go.

Stay thirsty my friend.

Click here to “like” Jason Reddington on Facebook.

Click here to follow Jason Reddington on Twitter.

Click here to watch Jason Reddington on YouTube.

This is the third PGA teaching professional interview that I have done. Are you excited to be a part of the growing list of interviews?

Ricky, I am honored.

You are currently teaching down at Harbour Ridge Yacht & Country Club. How long have you been down there?

This is my sixth year at Harbour Ridge Yacht & Country Club.

Do you have a yacht?

(Laughs.) No, but I do have a 24 ft. Sea Ray bowrider.

How does being the Director of Instruction differ from being the head golf professional?

A DOI specializes on golf instruction only, where as a head golf professional specializes in the entire golf operation.

You are TPI Certified. How many levels of certification are there?

The highest level is three. I take my level three in January.

You work with a ton of players. My favorite is Hugo Leon. When these players are in a tournament, do you travel with them or are you just teaching at Harbour Ridge?

I travel to about eleven or twelve events a year.

When working with players like this, do they pay you by the hour or do you work with them on a case by case basis?

I would say it’s half and half… some pay by the hour; some have me on a retainer.

Do you work with any PGA and / or LPGA players?

I have been a pretty big staple of Nationwide and Future Tour players (eleven). Derek Fathauer and Kevin Johnson had their tour cards last year.

What’s a TPI body assessment?

It’s a  test to evaluate a person’s limitations by assessing their stability and mobility. This tells me what their body can or can’t do. I need to know this if I want them to make a specific move.

Do you do playing lessons with your students?

If I had it my way all my lessons would be on the course. Golf is the only sport that is practiced on a different field than you play on.

To you, is it coaching or teaching? Is there a difference?

COACHING… to me teaching is showing a student how to make a specific move where as coaching is teaching a student how to make that move while teaching him to play the game.

You are a member of the Golf Business Network. What does being a member of an organization like that do for you?

Being a GBN member is great for understanding your industry. It also establishes you as an expert in your profession.

Tell me about your relationship with Dr. Bob Rotella.

I started working with Doc my rookie year on Tour. We became good friends and I see Doc out on Tour quite a bit. I still consult with him when I have a mental issue with one of my players. We play golf about once or twice a year together (the big match)…

Hugo is on the Nationwide. What typically keeps players from making the jump to the PGA Tour?

They need to get to a point where they understand THEIR SWING (not the swing) and understand THEIR MIND. It’s my job to help the as a COACH; to help them understand what works.

Do you play very much golf?

Not really. I would say about five times a year.

What’s your favorite golf course? Think hard here… you aren’t allowed to say Harbour Ridge!

(Laughs.) Well I would have to say Pebble Beach. I played the 2000 U.S. Open there and fell in love with the place. But the River Ridge course at Harbour Ridge is still one of my favorites…

Your student Richard Donegan just won the Florida State High Championship. I bet that feels good. When players win events like this, how do you celebrate?

It’s “Miller Time”… I don’t do too much; maybe go out with my wife Judy and have a few adult beverages. It feels great to know you’re making a difference in someone’s goals and dreams.

Starting with your driver, and working your way all the way through the bag… golf ball included, what’s in your bag?

Well hell I don’t even know where my bag is, let alone what’s in it… Not all Titleist equipment. I have a D2 Driver, AP2 irons, Vokey 56 and 60 wedges, Scotty Cameron prototype putter and Titleist Pro V 1x ball… wow, OK I won’t lie. I had to actually find my bag and look to see what I had in it!

You have a new website. It turned out great! I see you have some videos coming soon there… what sort of videos are you wanting to produce for your students?

I want them to understand the game, not just the swing. The game is driving, irons, chipping, pitching, bunker play, putting and course management. What I am trying to do is help them improve one shot on each aspect of the game, instead of all of it on their swing. – http://www.mikemaliziagolfperformance.com/

Let’s say I want to get a lesson with you… what’s the first lesson like? How do you get comfortable with your students?

The first thing I do is listen to them… (the first key to communication); this will tell me what type of person they are and how they learn. My goal is to make each lesson fun and educational.

Are you able to work with folks who are not members at Harbour Ridge? (I assume you can, since you work with so many players.)

Yes, I am very fortunate to be at a place like Harbour Ridge.

You have a profile page on the PGA Tour website. You were on the Tour?

If you want to call it that! (Laughs.) For a little while, let’s put it this way… I have played every tour except the LPGA. I never really cared about playing that much. I was more intrigued on why things happen from a physical and mental aspect.

There are a lot of good instructors out there… but in your opinion, which is the best?

The one who can adapt to any student, mentally and physically. If I don’t know what his or her body can do and how they learn, then they’re just guessing when they want you to do something.

What’s it take to make the top 100? Do those pros get any benefits for being in the top 100? (The top 100 DJ list is something I pay a lot of attention to as well.)

The benefits are great. It’s something I don’t think about much. My goal is to keep improving and getting better everyday, learning more about the body, the mind, and biomechanics. Like I tell my students, “Focus on the process and let the outcome happen.” It is a goal of mine and I would be honored to be nominated as a top 100 instructor, but right now I need to pay attention to the process.

Speaking of music, what are you into? Who are some of your favorite bands?

Well this usually freaks people out, but my two favorite bands are Rush and Motley Crue. I listen to everything from Zac Brown to Marilyn Manson to Pantera. When I was on Tour, Doc Rotella said I needed to listen to something soothing. One day he rode with me to the course and I put on Motley Crue Wild Side for him… he just looked at me and said, “I can see now why you can’t cut.”

Let’s say I hit my driver 270 yards off the tee with a slight draw. I don’t want to buy a new driver, but I need to pick up 10 more yards. What tips would you give me for increasing my distance off the tee?

I would tell you to take 10 steps backward and you just picked up your added yardages… and you want to know why I get paid the big bucks! (Laughs.) No, I would test your body, mobility, and stability and see if we could improve your body to increase distance.

What’s next for you… any big plans for 2012?

Just to keep learning; that’s why I love what I do. No matter how old or how educated you get, you can still always learn.

You are still young, but what do you want to be remembered for when this is all said and done? What is the Mike Malizia legacy?

Is 41 really considered young? I want to be remembered as a good person… someone who went the extra step to make a difference and someone who enjoyed life.

Mike, thank you so much for taking the time out of your busy schedule for this. It means the world. In all of the interviews I do, bands and golf pros alike, I always give the artist the last word. Go.

I think I have to ask my wife before I answer this question because she said she always has the last word… hold on, I’ll be right back. She said it would be okay! (Laughs.) She said the last word would be (I love these lyrics, by the way), “Each day’s a gift and not a given right.” Thanks Ricky… now name the band!

Oh John… this is going to be fun. I have only done a few of these, but I am so glad that I am able to sit down with you for this. Have you had a chance to check out the other interviews I have done?

Yes, I think I have read them all.

One thing that I like about you is your passion with social media and blogging. You write one of the best golf blogs on the Internet, and you fuel that fire using Facebook and Twitter. You might use Twitter more than me! I am sure it’s not an easy answer, but how has social media made an affect on your career as a PGA teaching professional?

Social media has given me a platform to build an identity that is viewable by many more people than just in my local area. I’ve used it to meet, network and build relationships with some of the best and brightest golf professionals in the world. This has allowed me to learn from and share my knowledge with so many coaches I now call friends. In a nutshell, social media has completely changed my business in the most positive way I could have imagined.

You do a LOT of work with AimPoint. Tell me a little bit more about AimPoint, and what it means to being AimPoint certified.

AimPoint is a system for teaching players how to predict break on their putts. Based on certain variables and the balls location relative to those variables; a very accurate target is determined. AimPoint teaches players what those variables are and how to determine them. Being AimPoint certified basically means that one has been taught by Mark Sweeney (AimPoint founder) and approved to teach this information to others. There are only about 100 of us in the world currently AimPoint certified.

You are also TPI certified. What’s that mean?

TPI stands for Titleist Performance Institute and they have a program to help golf professionals better understand how the human body. Basically, if I’m trying to teach a player to do something and they physically can’t do it, I’m wasting my time. TPI helps teach us golf pros how to assess a players physical abilities and connects us with medical and fitness trainers to create a team helping golfers reach their goals. Honestly though, my business is going in a direction that doesn’t really require me to stay certified. I will be allowing my TPI certification to lapse.

You are currently the Director of Instruction at the Webster Golf Club in Rochester, New York. Correct me if I’m wrong, but doesn’t it snow there? What do you do when you can’t be on the lesson tee?

Yes, we receive about 100 inches of snow a year, on average. During the school year, I’m a stay at home dad during the day then will teach and travel nights or weekends. There’s an indoor facility that I have used the last couple years but most players in Rochester will take some time off from golf until after the Super Bowl has been completed. After that, it can get quite busy. The travel I do is for AimPoint classes and I typically will travel two weekends a month in the winter then every week come spring.

One of these days, when I settle down, I want to coach a high school or college golf team. I think that would be a blast. You did that for 8 years at the Monroe Community College. What was that experience like for you?

College coaching was one of the most enjoyable things I have ever done. I loved working with the players. I absolutely loved it. It was a very hard decision to stop coaching but I was having a difficult time allotting enough time to do it to the level I thought was appropriate. Because it was a part-time position, I had to continue teaching and traveling and I wasn’t able to spend enough time with the players. It certainly helped that many of my players were also junior students of mine and that we were very successful. I’ve built some great relationships with a few of the players that I see on Wednesday nights to this day.

While you were coaching, your students won a TON of awards. What’s that like, coaching a team of guys who play so well and can win so many awards while under you?

It’s great. There’s nothing better than helping someone attain the goals they have set for themselves. I was a hands-off coach on the course when it came to decision making. I provided the facts and let the player play. That’s how I saw my job. Provide the facts and the opportunity and let the players play.

On Facebook you have a personal page, and then the John Graham Golf School. Is that run out of the Webster GC?

Yes, that is run out of Webster Golf Club.

Let’s say I want to book a lesson with you… what’s the first lesson like?

The first lesson with a new student can vary greatly depending on the student. However, the start of a lesson with a new student consists of a bunch of questions about past experiences, lessons, injuries and ideas. I want to make sure I understand where the student is coming from and what they think needs to be done to get there. So many students have the wrong concept of what is needed. I need to know there concept so I can assess it and inform them what it takes to achieve their desired goals. After that, it depends on what the student is doing.

Do you do playing lessons with your students?

Yes, I do playing lessons very often. Once I start to see improvement in the movement, I want to see if it happens on the course on weird lies and strange situations. It’s really the only way to truly assess how well they are doing.

You are a member of the Golf Business Network. How has being a member of that group helped you grow as an instructor?

GBN has provided me an opportunity to meet face to face with so many great people. The seminars have been wonderful and they cover such a wide array of topics. I’m happy to have been invited. It has helped me grow as an instructor by providing me information on topics I may not have considered studying and from experts in those fields. It shortens the learning cycle. I love that.

You do a lot of work with video. Does that mean someone on the other side of the world can, in theory, have a lesson with you?

In theory, someone could have a lesson with me online. I don’t currently do any online lessons but I’ll look at swings on Twitter and offer advice for free to my followers.

It seems you are always on the edge of new technologies… what’s next in golf instruction? Is there anything on the radar you are focused on?

Hmm. That’s a tough one. I love learning about the newest things even if I won’t really use that information in my business. You just never know when you might need a piece of information. I think continued advances will occur in tracking the movement of the human body, the club and the ball. I think the next big thing will be starting to train the mind for competition at earlier ages. Just a guess though.

Your lesson rates are reasonable. How do you decide what to charge? Do you set that, or does the golf club set those?

I set my rates. I charge what I think is fair. I don’t know where I fall in my market in terms of price, but I think it seems about right for the value received.

Do you get to play a lot of golf?

I have played very little golf since my children came. I simply choose to spend that time either working or at home. Once my children are older, I will play more golf again.

Your blog is loaded with great content… where do you get inspiration for a new blog post?

Thank you. Honestly, most of the inspiration comes from conversations I have on Twitter. Someone may be talking about something that I find interesting and I get involved. Then I’ll use that conversation as a basis for a post. Happens more often than not.

Starting with your driver, and working your way all the way through the bag, including your ball… what’s in your bag?

• Driver – PING I-15
• 3 wood – Callaway Steelhead +
• Hybrid – Cleveland
• 3-6 and 8-pw – Cleveland TA-4 (missing 7 iron)
• 52º – wedge Cleveland CG-10
• 58º – wedge Vokey
• Putter – Edel
• Golf Ball – Pro V1

Wait a second… what about your 7 iron?

It was always my teaching club. I left it on the range one day and haven’t replaced it.

I am sure you have played a lot of them, but what’s your favorite golf course?

My favorite course played was Ballybunion Golf Club in Ireland

Will I see you at the PGA Merchandise Show in Orlando next month?

Oh yes. I’ll be there. Wouldn’t miss it. I’ll be organizing another tweetup as well. Details should be coming soon. I’ll be working at the AimPoint booth all week.

What’s the D-Plane?

The D-Plane is a phrase coined by Theo Jorgenson in his book “The Physics of Golf”. It basically describes the plane that is created by the two factors that control the balls flight. Those two factors are the direction the club is moving and the direction the club face is pointing. Based on their orientation, the movement of the ball can be calculated. Simply, it describes how ball flight is created.

You have an email newsletter on your blog. How many people subscribe to that? How many times a month do those go out?

I have almost 1,200 people that receive my blog posts. I rarely send out just a newsletter. My subscribers typically just receive my new blog posts when written. The amount I write varies with the time of year. I can say I’ve written over 200 posts in the last 2 years if that helps describe the frequency.

You have a few kids running around the house… any of them showing interest in golf? How will you handle that, as they get older?

My oldest son enjoys the game but prefers more active sports. I have no problem with that. I’ve never pushed them and since I play so infrequently, they aren’t really exposed to it all that often.

YouTube is great… I wish I could do more with video. How often do you post a video on there? Jeff Ritter is doing a GREAT job with video too.

Yes, Jeff is doing a great job. Nearly 4 million views is big time. I used to post much more frequently than I do now. I would say I post a video maybe once a month. I’m working on becoming a YouTube partner and will need to get more views and subscribers to do that.

There is a list of the top 100 golf instructors… what’s it take to be on that list? Does being on that list affect the number of lessons you get or the rate you can charge for said lessons?

I don’t know much about the list. Honestly, it has never been a goal of mine so I don’t pursue it. I don’t really know if it affects the number of lessons and rate, but I would it assume it does.

In your opinion, who is the best teaching pro out there?

Hmm. I think that question is part of the problem I have with the lists. The golf industry is so diverse in terms of the goals that teachers have. They are all not working toward the exact same goal. Some teach juniors. Some want to teach only PGA TOUR players. It is inappropriate to take a singular goal or standard and apply it all teachers. This is why that question is too general to answer, and why the lists are dangerous. If they didn’t assign a number to them the lists could make more sense but to say someone is ranked higher than someone else and they don’t even teach the same clientele is a mistake.

As you know, I am a HUGE Tiger Woods fan. Do you watch a lot of professional golf on TV? Who are some of your favorite players?

I watch very little golf on TV. Usually just the Masters Tournament and the US Open on Sunday. Don’t really have a favorite player either.

How is the John Graham Golf Journal different from the blog?

The journal is a place where I keep my personal experiences with my game. I continually tell my students to write things down when they compete and practice. It helps them remember what to do and how to correct them selves when I’m not around. As you can see, I haven’t done much with my game in a while.

What’s next for you… what does 2012 have in store for John Graham and the John Graham Golf School?

2012 looks to be a busy year with AimPoint and focusing just on my current students. I will also continue to use social media to help build more relationships to further my business.

You travel a lot… especially for AimPoint. Do you ever get to travel overseas?

Yes, I typically will travel overseas at least once a year during the summer. The last 2 years, I’ve gone to Europe and worked with my good friends Jamie Donaldson and James Ridyard. Good chance I’ll go over again this year. I also already have classes scheduled in Cabo San Lucas and Bermuda in 2012.

John, I feel like I could ask you questions forever. Thank you so much for taking some time to sit with me and answer these. It means a lot. In all of the interviews that I do, I always give the artist the last word. Go.

Thanks again for helping me with so many areas related to social media. You have been a big help. I’d like to let everyone know that reads this that I am always available to help and share information whenever possible. Thanks to everyone for reading and don’t forget to follow me on Twitter!

Click here to follow John Graham on Twitter.

Click here to “like” John Graham Golf on Facebook.

Click here to watch John Graham Golf on YouTube.

You are originally from Sterling Heights, Michigan. I have played some golf up there in Roscommon. Are you familiar with Forest Dunes Golf Club?

Forest Dunes Golf Club… what a great place! The course is quite beautiful… that is a Tom Weiskopf design. We highly recommend it as a place to stop either on the way up to the Boyne Courses or on the way home. It has pretty high accolades as well from Golf Digest – top 100 golf course, top 20 public course, and currently ranked #4 in the state of Michigan.

You had a ton of success early on. That led you to New Mexico. You actually have a degree in golf course management in New Mexico State. Did you play golf there as well?

Well, I did… but not college golf.  I arrived at New Mexico State University‘s PGM Program in 1991, in the infancy of the program. At the time I went, there were only two other schools to get a PGM degree from – Ferris State University and Mississippi State University.  So I chose the warm weather to play golf year round and work on my studies.

Within my first semester at NMSU I decided to turn professional. Along with four other class mates, we helped design the NMSU PGM Tour. We went all around Las Cruces and acquired sponsors and set up our own tournaments. It was our feeling that playing professionally was a very important part of being a PGA member so this would be a great training ground for things to come. Since that time a tournament program has been in place.

I see you do online lessons for $29.95. What does an online lesson entail?

The online lessons are very unique. At Boyne Mountain we teach people from all over the world that come to visit. This is a great opportunity to keep their golf games sharp as well as attract new students. The lesson is simple… a student just emails his or her swing to me and I evaluate what they need to do. I then send a video back to them with drills and tips to make them better. The program has been a great success and I will continue to offer this service.

You started in Michigan. You have been all over, from Florida to Arizona. Now you are back in Michigan. Does it feel good to be home?

It was nearly four years ago that we moved back home, and it does feel great. Sharing good times with family and friends is the best. Of all the places I have been, northern Michigan is hands down the best place for golf.

Since you are from Michigan, are you a Michigan State fan?

Funny you ask. For those of you who don’t know, the state is heavily divided on Michigan/Michigan State game days. I have to say I am a huge Michigan fan. Of course, I grew up in the days of Bo and Anthony Carter and attended U of M’s Golf Camp as a teenager. Go “Blue Baby”!

You have a pretty impressive resume. You are quite the player. Do you still play a lot of golf?

I do play as much as I can, as it is part of my job. I am very lucky that Boyne feels that way as well. At the same time, I love spending time with my wife and daughter so there is always a balance between work and family time.

What’s your favorite golf course? You’re not allowed to say the one you work at!

Okay, not Boyne Mountain… then I will have to go with my new favorite course as Kingsbarns Golf Links. What a beautiful place.

You used to hold the course record at Shanty Creek Resort-The Legend. Is that record still intact?

Yes it is. I set the course record during the 2001 Michigan PGA Championship with a bogey free 63. Certainly the highlight of my career.

A lot of guys have newsletters, but you have branded yours. Tell me a little bit more about Chip Shots. How often do you send that out?

Chip Shots is a brand new idea that have new blog posts, videos, and everything else going on instruction wise here at Boyne Mountain. I will send this newsletter out monthly. It’s just another way to keep in contact with everyone.

Starting with your driver, and working your way through the bag… even the golf ball, what’s in your bag?

• Driver – PING G20 8.5 Degree Driver, PING Tour Stiff Shaft
  
• 3 Wood – PING i15 14 Degree w/Aldila Proto By You 65S
  
• Hybrids – PING i15 17 & 20 Degree
  
• Irons – PING G20 Irons 4-PW KBS Tour Stiff w/Cusion Insert
  
• Wedges – PING Tour S Rustique Wedges 54, 60 Tour Stiff w/Cusion Insert
  
• Putter – Scotty Cameron Mil-Spec 33 Inches
  
• Ball – Titleist ProV1

What is the MFG Players Club?

The MFG Players Club was designed to connect socially with people online. To become a member of the club you must “like” Mike Fay Golf on Facebook or follow Mike Fay Golf on Twitter. You must also “like” and or follow Boyne. If you do those things, you get discounts on my training aids, exclusive tips and drills, notified on all things Mike Fay Golf, and be entered into a drawing for a free video lesson.

You are running a pretty solid social media campaign. You are on Facebook and Twitter. Are you using anything else? Are you having more luck with Twitter or Facebook?

To compliment Facebook and Twitter, I have a channel on YouTube for golf instruction and I am on LinkedIn. Hands down, for me right now, most of my success has been Twitter. With hosting a weekly show I have not had much time to do very much on Facebook. That being said, now I can get Facebook rolling. It will be fun no doubt!

I am Tiger’s biggest fan… who are some of your favorite players on the PGA Tour?

Counting out Tiger, I like to watch Phil Mickelson, Bubba Watson, Ricky Fowler, Steve Stricker, Retief Goosen, and Graeme McDowell. I also hope to see more of Lee Westwood on the PGA Tour next year.

Tell me a little bit more about Ask The Pro.

Ask The Pro is a show I started on Twitter last April; it has grown ever since. The purpose of the show is for both professionals and amateurs to connect on all topics of golf. The slogan for Ask The Pro is “Where the world’s top instructors help you with your game.”

Here’s how I do it… I collect questions every week from both professionals and amateurs. These questions are sent directly to PGA professionals on Twitter, as well as experts in their field pertaining to golf. Then I RT the answers for all to see. The knowledge collected really benefits everyone in the long run. Plus on Twitter, you only have a few characters to get your point across so you better have a meaty answer. I know I have learned quite a bit over the last year and it sure has been fun running it.

Your lesson rates are public. It seems like a lot of guys do that. When it comes to setting your rates, do you do that or does the club?

My lesson rates are set by Boyne and I. We have designed instruction programs for members as well as the visitors to our resort.

Is Boyne Mountain Resort public or private? Are you able to work with golfers that are not members?

Actually Boyne Mountain Resort is part of Boyne Resorts. BR operates nine golf courses here in northern Michigan. Boyne has the Country Club of Boyne with golf and social memberships available. In addition to the CCB, we have regular resort play for the public as well as golf outings. We also run a number of state tournaments on our courses. I am available to teach everyone and it’s a super place to work.

In your opinion, how has technology changed the way you teach the game?

I know for sure that technology has changed a number of things. First let’s start with equipment. It is easier than ever to hit today’s big headed drivers and irons with a ton of bounce. The golf ball flies straighter too. Now with all these new long and belly putters with alignment aids it’s easier to putt as well. As far as equipment goes, we are waiting for the next “big thing”.

Technology has changed golf instruction greatly just over the last few years. The use of high tech computers has changed what we thought we knew with the golf swing. Such technology as TrackMan, SAM PuttLab, and AimPoint Technologies are just to name a few. It is through this technology we become better teachers for our students.

The Internet has changed the way we learn as teachers and players. Using the Internet to communicate ideas has opened up a whole new way to improve your game. For example I use V1 to send my students drills and reinforcement of what we do in lessons. Nothing is better… not even taking notes.

Let’s say I book a lesson with you… how does that first lesson go? Walk me through our first encounter.

During my first lesson I evaluate what is going on with your golf game. Next, I make a plan of attack and set goals with you that you can reach. Once we figure all that out, it’s time to get to work! Don’t kid yourself, it’s work to become better at golf. I think it’s important that you have an understanding of what you are doing now and what we can do better. That’s why I use video equipment to show you what I see. Then we use drills and training aids to develop new feelings. Then we will go back and use video again to see what has changed. I often say, “What you feel and what you are doing are two entirely different things.”

We finalize most lessons with a video of what we did that day along with drills. That way when things start to go wrong on the course, you can always go back and figure it yourself. The greatest gift I can give you is to teach you how to make yourself better.

FORE Ladies Only is a great idea. Tell me a little bit more about that program.

FORE Ladies Only Clinic Series is a ladies only program that I started four years ago. The program is designed for all ladies and abilities. It has no topic… that’s right, no topic. When ladies come to the hour long clinic, they get to choose what they want to work on, not what I want to work on. The ladies really seem to enjoy it and we have had good success with the program.

You are also running a YouTube campaign. I notice you give away a lot… swing tips and so forth. Do you ever feel like you are giving away too much? It’s a fine line, I’d think.

I do separate video shoots for both my students and for YouTube. YouTube drills and tips are intended for all golfers. I save the really good ones for my students. YouTube is just another great way to promote where I work, as well as for golf instruction. Most people would like to know where they are going to take lessons. It just shows them how beautiful northern Michigan really is.

You have relationships with PING, Julie Meadows Photographer, The YMCA… that’s awesome that you are working with all these folks. How do these relationships form?

I have been on PING’s staff for the last few years. I have had a great relationship with PING since the days I played on the mini tours and lived in Phoenix. PING is first class all the way! JMP is a local photographer that also happens to be my sister-in-law. She handles some of my photography and photo shoots for my blog and magazines. And the YMCA relationship was formed with the idea that golf can be played year round. I host clinics for both ladies and juniors throughout the year. We use college and high school gyms in the winter and the Boyne Mountain Learning Center in the summer.

Meleski Productions is another video and photo company that I use as well. Being an avid golfer himself, Mike Meleski came to me with the idea that he wanted to shoot video on golf instruction and maybe learn a little along the way.  It’s been a great relationship.

Man… you blog too! How often do you write?

Oh yeah, I blog too! I don’t write as much as I would like though. I definitely blog more in the winter than I do in the summer. I try to get at least a couple out a month.

Man, Boyne Mountain looks incredible. Do you ever get sick of those views?

Most people would take it for granted, but I don’t. It is a sweet place to be. Playing two golf courses down the back side of the mountain and looking at Deer Lake all day is very peaceful.

Will I see you in Orlando at the PGA Merchandise Show?

Yes, I will be attending this year’s show. It will be a great place to meet and connect with all the people I have met through social networking. I can’t wait.

There are SO many guys out there doing the same thing you are… do you ever see it as competition? A trend these days is sharing information… do you hide it or are you willing to give it away?

I know many guys are doing all this stuff to attract more students and customers. But I have a different take… the game is suffering now. With the economy and less golfers playing for the past few years, we are all in the same boat. If we don’t do these things for the game, all the golf courses as well as our jobs will be gone.

As far as sharing information, that’s been done for years amongst golf professionals. There’s a level of respect that most golf professionals share. We all know who the best player is, the best teacher is, the best merchandiser. Most pros won’t think twice just to pick up the phone and ask for a little help. It’s because of respect. It’s in our game.

Um… you’ve been to St Andrews. That’s the HOME of golf. What was that trip like?

Where do I start? Here is the best way for me to describe it… for a golf professional that has given his life to the game going to St Andrews would be like a priest going to the Vatican. I didn’t think it would feel this way but it did. This trip was planned ten years ago, with just four of us. These guys were my college roommates as well as PGA professionals. We sat down well before weddings and children came into our lives and made a deal that we would all go this year. We all turn 40 this year, by the way. Now can you see why I had a tear in my eye when I crossed the Swilcan Bridge and slapped my 2^nd onto 18. I have a blog post planned for next week about our trip, where we went, and the people we met. It’s a great story.

There is a list of the top 100 teaching pros… but how does that list affect how you operate? Does being on that list change the way pro books lessons? Does that list affect how much a pro can charge?

The top 100 list is another way for us to learn. Learn who is great at what they do. Of course being listed in Golf Digest would change many things. You would probably have more business and need more instructors. Of course the charge would go up.

Let’s look ahead a little bit… what’s 2012 look like for you?

2012 looks pretty exciting. I am looking forward to starting some new golf instruction programs to go along with the ones I already have. I will continue to brand Mike Fay Golf through all social formats. I plan on playing in a few more tournaments and have some fun making people play better golf.

I like to listen to music when I practice. Do you listen when you practice? If so, what are you jamming to?

I like to listen to many different types of music. I jam on old school rap and hip hop. Plus a little country.

Thank you so much for taking the time Mike! Man, this was fun! Thanks to Twitter for introducing us, too. We need to meet in person one of these days. In all of the interviews that I do, I always give the artist the last word. Go.

In all my twenty plus years of being a golf professional, there is one thing that keeps me going… making people smile. Whether it’s helping people make a few more putts or to see the look on someone’s face who just hit it off the ground for the first time… I love it! It is what drives me every day. Also, thank you for this opportunity Ricky. It sure has been fun and you really made me think.

Click here to follow Mike Fay Golf on Twitter.

Click here to “like” Mike Fay Golf on Facebook.

Click here to watch Mike Fay Golf on YouTube.

Tiger will be breaking another record in Abu Dhabi. He will be making $3 million just to show up at the HSBC Championship. Think about that… he could miss the cut and still make $3 million. To give you some perspective on how much that is, Jason Dufner made just over $3 million all year on the PGA Tour. Granted, he’s not Tiger Woods (not even sure what Jason looks like) but that’s unreal! I am the world’s biggest Tiger Woods fan, and I think this is a bit ridiculous. The guy hasn’t won in two years, but still has the brand power to pull in that kind of dough.

Tiger needs to make 2012 count… he can’t not win next year. He is getting too old for another year without a major. It’s that simple. Do you think Tiger will win a major next year?

This has been a big year for you. You recently changed jobs. Tell me about your new job at the Carmel CC.

Yes, it has been a big year. I am now the Director of Instruction at Carmel CC. I am so excited for the opportunity to share my passion for helping people and create my own programs and schools for the membership to enjoy. They are so hungry for the opportunity to learn and enjoy the game. We have 1,350 members, 2 great golf courses and it is a very active membership. I have a dual bay learning center that I am looking forward to upgrading and putting my personal touch on which is very cool. The membership is dedicated to making the golf academy the best it can be and I am looking forward to seeing what I can do with it. It is a blank canvas right now. I am in charge of all the instruction, training of the staff and they are allowing me to be creative with the programs and new technology that I am bringing which is new and exciting for the club. I have been working and preparing for a job like this my entire career and I love it so far.

What were you doing before you came to Carmel CC?

I started out as an assistant professional at a couple of clubs in West Virginia learning the business. I moved to Charlotte in 1997 and was the Head Golf Professional at the NorthStone Club for 3 years. I quickly figured out that my passion was in teaching and coaching and not running the shop or merchandising. I started to pursue my passion for teaching when I joined the Dana Rader Golf Schools where I worked for 12 years. The ability to give a ton of lessons and learn from one of the best (Ms. Rader) was a huge step for me and my career.

Are you working more or less? I bet the lessons are more intimate at a country club.

Although I have more control over my schedule and can work whatever hours that I want, I am probably working more right now than I did before because I am new and that there is so much more that I have to do off of the lesson tee. I spend a lot of time creating schedules for schools and groups, coming up with different programs and just getting to know the members better. The big thing that I wanted to do was to be available for the members and show them that I care about them and their golf game. I have spent a lot of time at different club functions such as member guest and ladies golf luncheons meeting as many people as possible. Walking the practice tee introducing myself and giving out free advice when asked has been a big help. They seem to really appreciate it as the feedback has been very positive.

What’s the first lesson like for you? Walk me through the first hour with you.

Great question. The first 10 minutes I interview the student. I try to ask open ended questions in order to gain as much information that I can because that will steer me in the direction that I need to go with the individual. For example, what is your handicap? Do you have any physical limitations, medical history, etc.? What is your big miss or the shot that you want to get rid of? What ball flight do you desire? And most important, WHAT IS YOUR GOAL? I see too many teachers moving in the direction that the teacher wants to go instead of what the  student needs. This also lets the student know that I care about their aspirations and it gets them relaxed and comfortable being there. It is nerve racking for them to hit balls in front of a coach so I want them to feel comfortable with me.

Next I would video your swing or short game shot, putt, etc. and we would sit down and go through what I see and start to organize a plan of attack for the changes that I think we need to make that match your goal for the lesson. This is a critical stage because I don’t try to point out everything I see, just the vital few that I want to work on and I make sure I explain WHY we are making these changes so they make sense to the student. Then we go to work. I am a very hands on teacher. I like to manipulate the student into positions so that they feel the correct move or position. I think that this is a lost art with coaches and I think it is why I am able to get quick results. It allows me to get into the students learning style quicker as they see it on the video and feel it as I move them. Just telling them does very little as far as changing motor patterns. This also allows the student to give me constant feedback on their perception of what they feel. I can then use their words instead of just how I would describe the change. More of a student centered approach. I then give constant feedback on just the area that we are working on to keep them on task. I will subscribe a drill to work on and then finish up by sending the student their before and after video with voice over reiterating what we covered in the lesson. Allow them to ask questions to make sure there is no confusion and give them a glimpse of how the next few lessons will go. I.E. short game, putting on course. Serious students want a plan and it’s my job to give it to them. I can guarantee you will leave hitting the ball better and have a clear idea of what is going on when you don’t.

Are golfers that are not members at Carmel CC allowed to get lessons with you?

Yes. I can work with non-members. A lot of my students have followed me from my previous job, which has been nice. I have some mini-tour players and elite juniors that have been out to see me. My first priority is taking care of the members but it is nice to be able to fill in the gaps with some regulars that you have worked with for several years.

That golf course is gorgeous, by the way. Speaking of pretty golf courses, what’s the best course you have ever played? What did you shoot?

Wow, tough question. There are many on my list that I haven’t played. As for the ones I have played, my favorite is a tossup between Charlotte Country Club and Carmel South here at the Carmel CC. I am a traditionalist when it comes to courses. I don’t like the tricked up venues just the places that reward good golf. Honorable mention would be Grandfather Golf & Country Club, Diamond Creek and Quail Hollow Club. I think 69  is my low at Charlotte CC but I haven’t played it that often. I have only played the redesigned Carmel South once and it is spectacular. Career low is 65 back when I used to play a little more.

This is something I want to learn more about with the PGA teaching pros that I talk to. In your opinion, what’s the difference between teaching and coaching?

Great question. It is very much like the difference between blocked practice and random practice. This is  how I guide a student through the learning process. Teaching is helping the student make physical changes to their pattern (a swing change) which is very much a conscious part of the learning process. You have to think about the changes because they are new and not habitual. Coaching is more to do with helping them get the changes to the golf course (unconscious). Situational training: pre-shot routine, course management, helping them develop practice habits that match the way they play. Most teachers and students get stuck in blocked (mechanical) practice and never learn how to play the game. Great coaches also know how to motivate. When to be tough on their players and when to encourage. It is an acquired skill.  Expert coaches understand how to teach both. This is an area that I have tried to improve in and have seen better results especially in my tournament players.

You are a great writer. I have been following your blog for ages. When you sit down to write a new blog post, do you already know what you want to write about? Where does your motivation come from for a new post?

Thank you for the compliment. I enjoy writing and sharing. I usually get my ideas as I am on the lesson tee. When I am working with a student it usually just hits me and it eats at me until I write about it or shoot a video about it. I don’t plan very well like most bloggers which is why I tend to be streaky with my writing. I once wrote 20 blogs in 20 days (“20 days with the Guru”) just to get some momentum and to see if I could write something meaningful for that many days. I also get ideas from other coaches and blogs that I follow.

You know me and Tiger go way back… do you think he will break Jack’s record?

You are the biggest Tiger fan I have ever met, that’s for sure. I know he has had his struggles but I believe if he can stay healthy into his late 40s that he will break the record. He is starting to show signs of improvement especially in the Presidents Cup. If he would come and take a putting lesson from me I think he would for sure; just kidding. He is just too talented not to win at least 5 more.

You recently had a day with John Graham. Tell me more about that experience and what you learned from using the Aim Point Technologies.

John is great. One of the smartest coaches out there and he has really embraced AimPoint Technologies and taken it to another level. AimPoint is a green reading system that allows you to make a few calculations, look at a chart and figure out exactly how much your putt will break. Mark Sweeney is a genius for coming up with it and I am honored to be getting certified to teach the system. John did my training and I will be officially certified in the spring. As for what I learned… it is not as difficult as I thought it would be and it doesn’t take as much time to do once you develop a few basic skills and practice. Spending time with John is always great as we are able to share ideas about coaching. He keeps me on my toes and I am so much better because of the time that we spend together.

Starting with the driver and working your way through the rest of the bag, including the golf ball, what’s in your bag?

I am a Titleist Staff Member.

• Driver – 910D3 10.5 with a Diamana white board stiff shaft
• 3W – 910 Fd 15 degree
• Hybrid – 910h 17 degree
• Irons – CB forged 4 – pw
• Wedges – Vokey (50, 56 and 60 degree SM4 series)
• Putter – Coutour Bolt custom putter (33.25 length/365g head)
• Golf Ball – Pro V1x (with Guru on the side)

You have seen a ton of success with Twitter. I have the mentality “don’t think, just tweet”. You seem to have the same sort of thought process. I love it! Outside of Twitter, are there any other social media sites that you have seen success in?

Thanks; yes I am a random tweeter… very similar to my blogging style. I use what I call the “four corners of social media”. Facebook, Twitter, WordPress and YouTube.

YouTube has been my biggest success coupled with my blog. 2 years ago, I created my own TV show called “Guru TV” which has been very popular among my students and even across the world. I picked up a lot of business because of someone checking out my videos or reading my blog. That has been very flattering. I probably spend more time on Twitter talking to other coaches and sharing information. I use Facebook to promote my blog and videos, but YouTube seems to be the most popular. So many golfers are spending time on the computer looking for free tips so I have no problem providing them with good information. It gives them some insight into what I am like and makes me more real and accessible. I try to convey that the videos are just ideas; you have to actually see me in person to get the good stuff. Social media has changed the game, that’s for sure. Students want you to be available and I have no problem with that. To be successful you have to be there and I want to be where the people are.

I know you like wine. What’s your favorite wine?

I enjoy trying different wines but I always tend to go back to a few of my favorites. I like Italian wines such as Monte Antico. French wine… anything Cotes du Rhone region is solid. My favorite right now is Louis M. Martini cab Napa Valley 2008 and Bridgeman Cab (Washington).

You are a D-Plane certified instructor. What does that mean? I am not sure I have seen that before.

That is a certification that Rich Hunt (richie3jack.com) came up with for instructors that understand D-Plane and that use the principles in their teaching. D-Plane (descriptive plane) is simply  3D ball flight. It’s what happens when the ball and clubface collide. Understanding correctly what creates ball flight is imperative for any instructor. It has allowed me to make the correct changes in the right order much faster than ever before. TrackMan and launch monitors have allowed us to confirm these ideas much more accurately so there is much less guessing for the teacher. It is currently the only list that I am on so I think it is pretty cool.

Do you do playing lessons?

Yes, as much as I can. I think it is helpful for me as a coach to see how my students play on the course because we don’t always get the entire picture of the their games on the practice tee. It is also a place where I can help them with their mental games and course management. I like to include at least 2 hours out of 8 lessons on course if possible.

What’s The Guru Project?

The Guru Project was an idea that I had to try to help a certain golfer that lived far away and couldn’t come and see me. I had him shoot video of each are of his game and I basically gave him a virtual lesson. I sent video of me demonstrating what I wanted him to work on with drills and such. Kind of a Haney project, over the internet. It went pretty well as he improved. Still not as good as the real thing, but it was fun. I need to do another one.

Golf pros are always teaching… but I bet you are always learning too. I am sure you have had some golf lessons in your life. What teaching pros have you worked with in the past?

I think taking lessons is a great way to learn. It helps me to be in the shoes of my students and reminds me of how hard this game really is and how hard it is to make a swing change. I haven’t taken as many lessons as I would have liked but I have observed tons of top teachers giving lessons. I have worked with Todd Sones and Mike Shannon on putting. I have worked with Kevin Sprecher, Jason Carbone, and Dana Rader… of course. Jim McLean, Charlie King, Chuck Evans, Jim Hardy, Chuck Cook, and Martin Hall have had a tremendous influence on me. There are so many more that I didn’t mention but I have either spent time with, watched them present or watched video of them teaching. Then of course there are my guys on Twitter. John Graham (@JohnGrahamGolf), Jason Helman (@jasonhelmangolf), John Dochety (@johndochety), Dennis Sales (@DennisSalesGolf), Sara Dickson (@Sara_PGA) and Rob McGill (@GolfProRob). Just too many to list. I have learned so much from all of these guys and continue to do so.

You have been nominated three times for the Top 100 teacher list by Golf Magazine. What’s holding you back? Why aren’t you on that list?

Good question. I wish I knew. I feel like that I am talented enough to be on that list and should be on it, but I guess it just isn’t my time yet. There are so many teachers that could be on there that aren’t. The feedback I have received from the magazine is that I need to write a book which I am in the process of doing and the fact that I haven’t won teacher of the year in my section, which I have been nominated 6 or or so times (lost count)… so I can understand that. I just keep trying to improve my skills and help my students and the lists will take care of themselves. If it is meant to be it will happen but I don’t think it defines my career, although it would be nice to be recognized.

I know there are 100 guys on that list, but in your honest opinion, from what you know about the game of golf, who is the best teacher in the world and why?

Wow, tough question. I think there are too many variables to figure out who is the best, because the playing field is not level. We are all teaching different students. It is tough to track who is getting better and who is not. Are the best teachers the ones with the high profile tour players, I don’t necessarily think so. There is probably some guy in parts unknown who doesn’t care about or even knows about the top 100 list who is getting incredible results from his players. My philosophy is if your students are getting better, you are a great teacher. If they are not, you need to change what you are doing. So if I had to pick one guy  it would be…? Why not the Guru? I don’t know, too tough to call.

Did you play high school and college golf?

Yes. I started playing when I was 12. I played in high school and then went on to play at Glenville State College in West Virginia.

I am not familiar with the Tarheel Tour. Is that a North Carolina thing?

It is. Probably the fastest growing mini-tour. It is right up there with the Hooters Tour as far as talent. There are PGA tour winners playing out there such as Tad Fujikawa, Erik Axley. Tommy Gainey played out there before getting his card. Great breeding ground for young aspiring tour players.

You know, it’s pretty neat to open a golf magazine and see your face there attributed to an article. What magazines do you write for, and how do you land a gig like that? That’s pretty cool!

For the past 3 years I have written full time for Golf Illustrated which has been very cool. I do a big article a year and write a bi-monthly column as well. I have written for other small mags and websites as well, like PubLinks Magazine, Metrolina Golf, The Turn Magazine, TravelGolf.com and GolfInstruction.com. Trying to break into the bigger ones so if you have any connections help a brother out.

Are you playing a lot of golf these days?

I play mostly with my 10 year old son, who has really started to enjoy the game. That has been a blast. I don’t play as many section events as I used to because of my busy teaching schedule, but I miss that part of the business. I love to compete so hopefully with my new position I can play a few more tournaments. We will see.

Will I see you in Orlando at the 2012 PGA Merchandise Show?

Absolutely. I use the PGA Merchandise Show mostly to network, catch up with other pros and see the latest and greatest training aids. Of course I can’t miss the annual “tweetup”. That’s where we first met. I also am getting ready to join the Golf Business Network, so I look forward to the educational opportunities that will bring at the PGA Show.

You do a lot of speaking engagements. Do you get nervous before you get up there to talk? You are an expert in this (or a guru I should say), so I would imagine it comes naturally.

I am glad you asked that because although I consider myself a decent speaker, it wasn’t always that way. I consider myself a trained extrovert, which means that I have worked extremely hard on my presentation skills. I use to be so backward and shy that you wouldn’t believe it. My wife likes to tell the story of when I wouldn’t even order food at the drive through at McDonald’s because I was so shy. But I knew that to reach my goals as a top teacher that I had to improve in that area so I took classes from places like Toastmasters International. I practiced in the mirror. I videotaped myself teaching and giving presentations (which I highly recommend) until I started to improve. I have a long way to go but no I was not a natural. I still get nervous, but I enjoy it now because it is such a part of my job. The best advice I can give anyone is to practice and prepare. You are only nervous if you are not prepared or not comfortable with the material you are presenting.

I see you have a ton of blogs in your blogroll. Do you read all of those? (I really like John Graham’s blog.) I try to keep up with most of them but mostly I just want to help others get exposure to their stuff.

Yeah, John’s blog is high on my list. His is packed with tons of great info.

Are you TPI certified?

I am not. I have been to enough seminars and worked with certified trainers to effectively screen my students, which I feel is important. I send my students to a certified TPI fitness trainer because he has more time to work with their bodies. I just give him feedback on what I need them to do and he helps their bodies do it. I used to think I could make my students do anything but if there are weak links physically, they can’t make the change. Great stuff for sure.

I know you just got started at the Carmel CC, but what’s next for you? What’s the immediate future hold for Jason Sutton?

Good question. I am so blessed to be at Carmel. I could definitely see myself finishing my career there, but you never know. I just want to keep getting better and improving. I want to get more involved in the education of young teachers whether it’s in the PGA or some other realm because I really enjoy the mentoring process and giving back. I want to finish my book and I would love to travel all over the world and teach. In the meantime, I am just focusing on helping the student in front of me get better.

Jason, it’s been so much fun talking with you. You are an inspiration, and a great friend. I appreciate the time! In all of the interviews that I do, I always give the artist the last word. Go.

My goal is to leave a legacy so that my family will be proud of all of the hard work that I have put in over the years. I don’t want to ever get complacent in my work or my life but always strive to get better. My goal is to be in as many testimonies as possible because that would mean that I might have helped someone reach their goals just like all of the people that helped me along the way. Ricky, thanks so much for allowing me to share my story. You are the best and keep up the great work.

Click here to follow Jason Sutton on Twitter.

Click here to watch Jason Sutton on YouTube.

I had this idea a few weeks ago… to interview PGA teaching professionals. I have worked with tons of bands, but never a teaching pro. Funny thing is… you are all artists in my book. Brett, you are the first person I have interviewed in this space. Are you excited for the interview?

I am very excited and honored to be your first PGA teaching professional interview. My website, social media accounts and contacts have made great strides in the last 12 months, and you personally are a huge part of it all.  As you said, we are all artists… that is for sure. Just don’t ask me to sing or play an instrument as I have zero, and I do mean ZERO musical talent.

How long have you been teaching?

I turned professional in 1989, so I am entering my 23d year as a golf professional. I have been teaching since my very first days as a pro. I received my PGA membership in 1997 and founded CORE Golf, Inc. in 2000 which is when teaching became my full time focus. Golf professionals wear many hats and I chose to make teaching (and coaching) my passion.

What made you decide to get into teaching the game?

I have always loved teaching and helping others. I shared the following story during my speech upon winning the 2008 Illinois PGA Teacher of the Year award:

“I have always loved teaching, and I guess it runs in my blood… my sister is a school teacher, my aunt and uncle were school teachers and once in college, my dad got schooled by Jack Nicklaus.”

Serious – true story, my dad once played against Jack Nicklaus and got smoked. Anyway, in high school my dad was always on my case to worry about my own game rather than my teammates but I always wanted to help them play better. This was still the same in college so I guess it was foreshadowing of things to come.

Someone surely had to teach you… and after what I saw of you at the last Golf Business Network summit in Orlando, you are still being taught and are always learning. Who was your first and your most inspirational instructor?

I had many teachers growing up. Times were different back then and I bounced around many professionals. My dad certainly was the mainstay during my career – he is still involved in my game today, and still plays a ton of golf. I would say he helped me the most by providing opportunities to work on my game and other professionals. As for other professionals, my first lessons were with a PGA professional named Shelby Futch who later went on to start the John Jacobs Golf Schools. During high school, I took lessons with Earl Puckett (former head pro at Twin Orchard Country Club) stand out and are still in my memory today. That is the amazing thing about great teachers, I can still remember lessons (where I was standing, what the information was, and drills I was given) from 20-25 years ago! What an impact those professionals made on me, and I hope I have the same on my students today.

Being a golfer, I bet you watch a lot of golf on TV. Who are you rooting for? Who are some of your favorite players?

Ironically, I do not watch a lot of golf on TV. Being in the service industry I work most Saturdays and Sundays. I block off time Masters Sunday of course and I love the British Open when it comes on at 5:00 AM local time. I am a huge Ryder Cup fan as well but that is about it for golf on TV for me. As for players, I coached at Northwestern University when Luke Donald was there and spent a lot of time with him. He is a great player and even a better person; I am a huge fan. I am also a fan of the new bread, guys like Fowler, Woodland, Mahan, and Watson. They bring a lot of charisma and color to the game and the game needs that.

You do a lot of work with high school students. Any reason you focused in on that niche?

Best question yet. Coaching in golf is basically non-existent. In high school most coaches are teachers or administrators who “coach golf” for some extra income. They don’t really know the game, maybe they play on occasion. Even at the college level, a lot of coaches are not full time. My college coach was nothing more than a chaperon who could not break 100… that was at a top Division 1 university. Basically, I never had a coach in my entire golf career – just a few teachers along the way. When I started coaching at Northwestern, and saw first hand the impact great golf professionals who coached could have on players, I was hooked. While at NU, I saw the team continue to get better and consistently ranked as a top 20 golf program. Pretty good for one of the top academic schools and being from the north. College coaching was not for me and I realized junior golfers needed more than a teacher, they needed a coach. Someone who watched them play and compete, run practice, maintaining their focus on goals, and so much more. In life, you learn more from adversity than accomplishments and I feel my lack of coaching at the junior golf, high school, and college levels lead me to what I do today.

Tell me a little bit more about CORE Golf.

Well, I founded CORE Golf – an acronym for “creating opportunities for reaching excellence” while coaching at Northwestern. I wanted junior golfers to have more opportunities and more than just a teacher. Originally CORE was year round coaching, teaching, junior golf tour(s), and camps. As more junior golf tours and camps developed, I switched my focus to teaching and coaching. Now instruction falls under Brett Packee Golf and coaching is under the CORE umbrella. I cannot stress enough the differences between teaching and coaching and this branding helps identify all that I do.

I don’t play enough to justify lessons… I bet I play 5 times a year, if that. How many rounds a year do you get in?

Well I play around 20 tournament rounds per year through our Illinois PGA plus a few national events if I can qualify. I play a lot of 9 hole rounds with students either teaching or coaching and that is about it. I play less than 4 social rounds a year and don’t have much time for practice rounds.

Starting with your driver, what’s in your bag? I want to know all the clubs… the golf ball too!

Ball is PRO V1X right now but I played the Callaway ball for 10 years. Golf balls are all about the same; I have demoed the Srixon ball and liked it a lot. 2012 is up in the air right now.

I am an equipment junkie, that’s for sure. I try everything but it must be great to get “in the bag”. I am a huge fan of Mizuno irons and wedges. I just feel they are the best. As for woods I don’t like to change much; it takes a lot of time to get used to something and in my opinion if it makes my bag it must be good, why change?  I am also a fan of Titleist and Ping, I like their product and the way they do business.

In the Bag right now:

• Driver – Titleist 910 D3 with Aldila RIP shaft 60x. Standard length. Love this club!
• 3 wood – Titleist 907 f2 from about 4 years ago. Nothing can beat it!
• Hybrids – Mizuno from about 3 years ago 17 and 20 with white Fubuki shafts. These are great and I switch between the two depending on course and wind.
• Irons – 4-pw Mizuno MP 63 plus ½” 2 upright Dynamic Gold x100 soft stepped / 3 iron – MP 53 same specs as rest of irons.
• Wedges – Mizuno T11 53 and 59 same specs as other irons
• Putter – Taylor Made Rossa Ghost bent to 1 loft and 2 flat.

What’s the best course you have ever played? What did you shoot?

When I look at “best courses” there are so many I enjoy for various reasons. I like uniqueness, something that identifies the course (walking only, tee boxes, cool trees, bunkers, etc.) My top five are Spyglass (shot 70 last spring) because where else can you journey down to the ocean and end up in the Pines of North Carolina? I like Old Elm (68 is my low) in Chicago because it is 6,300 yards par 73, old school Donald Ross where all the greens run off to the next tee box; so cool and extremely fun to play which is something lost in golf course design today. Others would be Riviera in LA (never played but caddied in LA Open there.) Best trees in the world! I also got to play Olympic Club in San Fran last spring (host of the US Open this year.) It is a very special place. Lastly would be Whistling Straights in Sheboygen, Wisconsin. Just a great place on the banks of Lake Michigan and being from the midwest, I think it is pretty cool. Never broken 80 because it’s 7,500 yards of terror and wind!

You are killing it with all of the social media stuff. Do you prefer any one social network to another?

I am really into Twitter and my blog… they are tops. Facebook confuses me as I don’t like to mix business, business news, new ideas with friends and vice versa. That is exactly what has happened. I don’t think my friends want to be bothered with what is new in golf or see a lesson tip when they don’t play golf, and I certainly don’t want to hear about someone’s dog being sick on my business page. I do like the golf groups I follow on Facebook, so that is a plus.

You went to the University of Miami. Now you live in Chicago. Why did you move back to the Midwest?

Well I love the Midwest and all it stands for. I was not really a fan of the south and year round golf. I played a couple of tournaments over Christmas growing up and I just could not get used to seeing a Christmas tree up when it was 80 out! I really like the seasons and winter, although I would love to see it end a little earlier than it does. Our first tournament of the year (April 13th) was snowed out this year. That gets old.

I bet the winters in the Windy City get rough… how do you teach in the winter?

I have an indoor studio where we use a lot of video to make the changes necessary. We also work on putting and shortgame. My teaching plan really follows the seasons as well. Winter we make huge changes with a lot of video, in the spring we work on short game and putting, in the summer we focus on maintaining our swing positions and address any issues, and in the fall we assess the year and plan for winter training. Teaching and playing year round has some benefit but I like my plan better. When every day you can play or compete, when do you take a break and make changes?

You were the 2008 Illinois PGA Teacher of the Year. What was that like? Is that something you apply for or is that something they just hand out every year?

Winning the award was a great honor as you are selected and nominated by your peers. You then submit a portfolio of information of which the board then votes. It is a great honor to be nominated by your peers and that your accomplishments and work do not go unnoticed. The first time I was nominated, I had never met the pro before which just shows people pay attention. The process of winning any PGA award is very difficult. When I won the IPGA Assistant Player of the Year, that was based on points earned in each tournament. I had a great year playing. Both awards hold special meanings and I am most proud of being the first Illinois PGA Professional to win both a playing and a teaching award.

I know you are a beer drinker… what’s your favorite beer?

Boy that is a tough one. In the winter it is hard to beat a Guinness. In the fall the Leinenkugel’s Oktoberfest (from Wisconsin) or Sam Adams… but if I had to pick one beer year round it would have to be Chimay, Red or Blue. The trappist monks do it right!

What does the future hold for Brett Packee? What techniques are you using to grow your business and to increase your number of students?

Last year I changed the focus of what I do by creating two different brands – Teaching by Brett Packee Golf and Coaching by CORE Golf.  These are very separate but related businesses and will help people find me and identify all my programs.  I will be looking to hire a full time coach to run all my CORE programs such as a travel team, camps, youth golf, and more. This will be a huge step for me and will take some time to get the ball rolling. My new website (designed team at IMAVEX) has been great and just recently the addition of my blog and video has had a huge impact on visibility. I learn more about social media every day and I am sure the time and energy spent on it will pay off down the line. I would like to have my own teaching facility someday, so that is always part of the plan.

Will I see you at the 2012 PGA Merchandise Show this January?

I will not be attending the show. I have not gone in years.It would be a great networking week but the expense of travel and the cost of giving up a week a lessons is not something I can justify at this time. Should be a great show though; tons of product and great professionals.

Tell me about your recent relationship with Swing Fix and the Golf Channel.

Well this could be the future in golf instruction. This is a very new concept of ELITE golf instructors giving golf lessons online with students all over the world. I feel very confident that this business will succeed simply because the consumer wins by being able to “take a lesson” on their own time at a very reasonable cost, while the professional wins by reaching students they never would have met and conducting online lessons at off peak hours. It is a win-win and that usually spells business success. It is also amazing to think with the quality of video cameras available in smart phones, students can film themselves hitting golf balls, upload the swings, and pick an instructor across the country to analyze their swing. The quality is great, turn around time is 24 hours, and the amount of interaction is endless. You will love it… just make sure to select me as your instructor!  You can go to www.swingpal.com for more information.

Let’s go back to GBN for a second. You are a GBN member. The guys over there have done a great job with continued education and hosting some events at some of the nicest clubs in the country. How did you hear about GBN? What are some of the highlights being a GBN member?

GBN is a great concept where elite golf professionals and teaching professionals can continue lifelong learning (a personal key in life for me) and share ideas and concepts with each other. I first heard about GBN from another pro who thought they could help me with putting together a better focus and business plan. The last teaching summit I got to spend some quality time with some of the best teachers in the world and you can’t put a price on that.

What would you be doing if you were not teaching golf?

Well if I did not love teaching so much I would be on the PGA tour!  Just kidding; I was never into traveling that much – of course if I owned my own jet I would look at the travel thing differently. What I think you meant was if I was not in the golf business what would I have done? Most likely sales, or I would have owned a restaurant. I enjoy cooking and taking “lessons” and classes. I am really addicted to good food… is there really anything better? My grandparents owned a restaurant for 30 years. It was good old comfort food and the best cinnamon muffins-warm all day. Mom still makes them for the holidays; they are the best!

Are you into any other sports?

Baseball was my number one sport until high school. I was a pitcher and shortstop. In hind site, I should have played another year or two. I love the team concept, the practices, and I was pretty good, which helped. In the long run, golf won out and things turned out fine.

Let’s say I book a lesson with you. As a student, what’s that process like? What does that first lesson look like? What are you looking for in my swing?

Well first lesson is so important, and we usually do not hit a lot of golf shots. We spend time talking about past instruction or flaws, and more time discussing what they are trying to achieve – what their goals are, why are they here. We then hit a few shots with high speed video followed by a lot of analysis and what I my take on the golf swing is. What should we do to hit consistent golf shots.  I love the first lesson with new clients; it sets the table for what we hope becomes a lifelong friendship and road to better golf.  It’s like sitting down at a new restaurant and being handed the menu. Big moment.

Man, I could ask you questions all day. Thanks for taking the time to sit with me and for being the first golf interview I have done! I hope there are many more where that came from. Now maybe you’ll read my blog! Anyway, in all of the interviews that I do, I always give the artist the last word. Go.

This has been a great experience and the questions you asked really got me thinking on so many levels. From a golf standpoint, take a lesson whether you are a pro, a beginner, recreational golfer, or are serious about learning. The engangement with a top professional, the relationship, and the learning is priceless. Golf is a lifelong sport, that’s for sure. Taking golf lessons and playing the game of golf is kinda like philosophy, at first glance you kinda get it, and its ok, but the more you look at it, think about it, experience it, breath it, the deeper you go…

Click here to follow Brett Packee on Twitter.

Click here to “like” Brett Packee CORE Golf on Facebook.

Click here to watch Brett Packee CORE Golf on YouTube.

Andy Roddick is pissed… in the video, you can see him having a an argument with the tournament referee Brian Earley regarding some water that is coming “from underneath” the court. He isn’t very happy, and to be honest I think he has a point. He is pointing out, on his side of the court, where water is coming up from below the court. Imagine him running around in the heat of the moment and slipping… he could do some serious damage to his body. All he is trying to do is point out that there is water on the court. Apparently they are wanting to “dab it every thirty seconds”. Not sure that will do much good, especially if the water is in fact coming up from under the court.

I don’t play tennis, but I know how hard these guys work on the court. If he is running from side to side, and slips he could suffer a career ending injury. That is not something I would be willing to risk, especially in the U.S. Open. The U.S. Open takes place at Louis Armstrong Stadium in Queens, New York. Queens is one of the boroughs of New York City.

There is more to the story… but my point is the video and how people are saying he had an outburst on the court. I wouldn’t call this an outburst. I would just say that he was upset. He’s a professional athlete and when his potential demise is seeping up from below the court… how would you react. Get mad Andy… you have my permission.

I will admit, I wanted to see him throw his racquet or something. Oh well, him storming off the court was good enough for me!

Also, since I am writing movie reviews, I will try to write book reviews as well. I do tend to review the books I read on LinkedIn, and even utilize that as a way to track what I have read and am reading. But with an outlet like this, why not also blog about them?

Truly Enjoying Rick Dockery

John Grisham is not known for writings novels like this, which made this one even more interesting. That, and it was only $1 at Half Price Books. I love that store for this very reason, allowing me to buy books at a very reasonable rate. I usually go into Half Price Books with a budget in mind, and tend to shop mainly in the clearance section.

The main character in Playing for Pizza is Rick Dockery, often referred to as Ricky or Reek. They call him Reek because he spends most of his time in Italy, playing for the Parma Panthers. Football in Italy is not as popular as it is here in the United States, with soccer being the main focus over there. But the team still brings out some fans, as tickets are free. Imagine that… watching professional football for free!

“Fans of John Grisham live for his legal thrillers. But now and then he serves up something unexpected. That’s exactly what he does, with great success, in Playing For Pizza.” – USA Today

The book starts out with Rick throwing away (literally) the AFC Championship game. From there he finds himself on his way to Italy to play for the Parma Panthers. Each team is allowed three players from the USA. Rick is the only American player on the team, and his reputation follows him all the way overseas. American players are also the only ones who are paid to play. Rick is also provided a place to stay and a car, a Fiat that proves to be a challenge for him. He can’t drive a stick, kills the car nearly everywhere he goes, and finds it nearly impossible to park on the busy Italian streets. There are actually several parts of the book that focus on the car, and his inability to drive a stick shift.

Italian Culture Shock

When Rick first gets to Italy, he is greeted with open arms and is shown the true sense of what it means to be Italian. He gets to try new food, sample new wines, and is even taken to the opera. (Let’s just say Rick isn’t the type of guy to appreciate the opera. But he does get down on the food. The drinks too… several scenes you find Rick either drunk or experiencing a hangover.)

“Enthralling.” – People

Rick quickly becomes comfortable, and ends up falling in love with the lifestyle. Compared to the way he was treated in the States, these changes are welcome. He does, throughout the book, tend to fall “in love” with several women. He isn’t whoring himself around like you’d expect an NFL quarterback to do, but he does wake up in the bed of a stranger a few times.

When he really does fall in love, it’s with a woman singing in the opera. They date for a few chapters, and when she finally stands him up toward the end of the book, he quickly replaces her with an American college student. Not many people speak English, and it was always refreshing for him to find someone who does. (There is a lot of drama wrapped around this Jane Doe toward the end of the book, but nothing that doesn’t eventually sort itself out.)

Isn’t the point of this book football?

Yes, Rick is a football player, and a lot of this book details his passion for the game. But the Parma Panthers only play a handful of games each season, before the Super Bowl. Yes, they call it that over in Italy too! His team would have its ups and downs, and its fair share of roster changes, but by the end of the book what the Panthers had hoped for came true. (I can’t tell you if they won or lost the final game… but let’s just say the book ends on a high note.)

Rick ends up staying in Italy, and by the time I finished the final page I wanted to learn more about Rick. I hate it when I get hooked on a book like this, but I guess that’s what keeps me turning the page. I finished this book in less than a week and am excited to start my next read.

Have you read Playing for Pizza? Speaking of pizza… what are some of your favorite toppings?

At the end of the book, you learn that not only are the Parma Panthers real, but also John Grisham actually spent some time in Parma. The places are real, and while the names are completely fictional, the city of Parma does have a team in the NFL Italy, an actual professional football organization.

Click here to buy Playing for Pizza.

*A main selection of Book-of-the-Month Club, The Literary Guild, Doubleday Book Club, and The Mystery Guild.